ODA银饰体验店设计解析 | 赛博朋克机车摇滚风商业空间案例-展集网

ODA银饰体验店设计解析 | 赛博朋克机车摇滚风商业空间案例: 11-03

银饰品的消费人群日渐稀少，但客群画像却越来越清晰，赛博朋克、机车摇滚，成为忠粉最明显的标签。
The consumer group of silver jewelry is becoming increasingly scarce, but the customer profile is becoming clearer. Cyberpunk and motorcycle rock have become the most obvious labels for loyal fans.

ODA展厅体验店

ODA Exhibition Hall Experience Store

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项目本身是不规则矩形盒子结构©张家宁

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©张家宁

SPATIAL BREADTH
空间广度
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©张家宁

入户场景区多块电子屏一脉相承，产品展示等传统功能外。
In addition to traditional functions such as product display, multiple electronic screens in the entrance scene area are in line with each other.

©张家宁

FIELD FUNCTION
场域机能
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通过渐变雾化玻璃的过渡，弧形半包围起的直播带货区。
The live streaming sales area is surrounded by a curved half through the transition of gradient atomized glass.

©张家宁

©张家宁

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对称而立的产品展示区，成为主播天然的带货大环境，走播时沿动线依次前进讲解，坐播时旋转电子屏向内播放。
The symmetrical product display area has become a natural environment for hosts to promote their products. When broadcasting, they follow the moving line to explain in sequence, and when sitting, they rotate the electronic screen to play inward.

©张家宁

©张家宁

©张家宁

STRUCTURALRELATIONSHIPS
结构关系
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为了不被传统卖场的刻板印象裹挟，设计者在产品展示陈列上，特意选择了简约四方体。
In order to avoid being bound by the stereotypes of traditional stores, the designer deliberately chose a minimalist square for product display.

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©张家宁

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顶面镜面不锈钢材质反射光影，以小见大的空间效果提升内向性，消解了空间的边界。
The top mirror stainless steel material reflects light and shadow, enhancing introversion and eliminating the boundaries of space through a small to large spatial effect.

©张家宁

©张家宁

ARTISTIC CONSTRUCTS
艺术建构
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整个空间纯净整洁的表皮肌理，丰富的层次与深度，勾勒了内敛的空间框架与视觉秩序。
The pure and clean surface texture of the entire space, with rich layers and depth, outlines an introverted spatial framework and visual order.