仰望是比亚迪集团旗下高端新能源汽车品牌，依托比亚迪集团创新汽车技术、顶尖工业体系实力、前瞻性设计，为用户提供超越想象的高端车产品。仰望将以颠覆性的超级技术与产品，构建专属于新能源汽车时代的高端品牌。

YangWang is a high-end new energy vehicle brand under BYD Group, relying on BYD Group's innovative automotive technology, top-notch industrial system strength, and forward-looking design to provide users with high-end car products beyond imagination. Looking forward to building a high-end brand exclusive to the era of new energy vehicles with disruptive super technology and products.

2022-2024年，格外空间携手仰望进行终端全店型标准化设计(SI)，其中包括以下原型店：10000+㎡4S店、2000+㎡城市展厅PLUS店、600+㎡城市展厅店、300+㎡商超展示店。

From 2022-2024, inDareSpace joins hands with Yangwang to carry out the standardised design (SI) of the whole shop type of the terminal, which includes the following prototype shops: 10,000+ square metres of 4S shop, 2,000+ square metres of city showroom PLUS shop, 600 square metres+ of city showroom shop, and 300 square metres+ of superstore display shop.

格外空间围绕着仰望的品牌精神，以「悠然之境」为设计理念，建立起“人与车、人与空间、人与人”三个维度的空间叙事关系，以艺术表达科技，以文化赋能体验，系统定义高端汽车品牌电气化体验空间。

inDareSpace is designed around the brand spirit of YangWang, with the design concept of "The Realm of Ease", establishing a spatial narrative relationship between "man and car, man and space, and man and man" in three dimensions, expressing science and technology through art, and empowering the experience through culture, systematically defining the electrified experience space of high-end automobile brands.

比亚迪仰望深圳南山展厅店坐落于粤海街道科苑南路深圳湾创新科技中心，南侧临街主马路，东侧紧邻商场人行道。 格外空间根据展厅地址特性， 将门店内容规整划分为：服务+洽谈、展车、展车+洽谈三大区域。我们将空间利用最大化，以“光”为设计语言表达主题，建立起“人与车、人与空间、人与人”三个维度的空间叙事关系。

BYD YangWang Shenzhen Nanshan Showroom is located in Shenzhen Bay Innovation and Technology Centre, Keyuan South Road, Yuehai Street, with the main street on the south side and the shopping mall pavement on the east side. inDareSpace divides the shop into three areas according to the characteristics of the showroom's address: service+negotiation, car exhibition, and car exhibition+negotiation. We maximise the use of space and use "light" as the design language to express the theme, establishing a three-dimensional spatial narrative relationship between "people and cars, people and space, and people and people".

△分区动态分析GIF图

自然万象深深融入我们的设计表达中。仰望U8作为仰望品牌首款量产车型，为大家带来了「时空之门」的设计语言，这是一种纯粹能量艺术，从浩瀚宇宙自然中汲取灵感，尽显极致性能。仰望U8的内饰集对称融合、自然律动、智能突破于一体的「极境之上」设计理念，通过天然材料与色彩，演绎大自然的韵律。

Natural phenomena are deeply integrated into our design expression. As the first mass-produced model of the YangWang U8 brand, it brings the design language of "Time and Space Gate" to everyone. This is a pure energy art that draws inspiration from the vast universe and nature, showcasing ultimate performance.The interior design concept of YangWangU8 combines symmetry, natural rhythm, and intelligent breakthrough into an "extreme environment", interpreting the rhythm of nature through natural materials and colors.

△仰望U8，图源来自仰望官网

大自然包罗万象，创造万物共生的恢弘景象。 格外空间秉承一脉相承的设计理念，现在将这种包容共生的自然之力于仰望品牌展厅中还原，汲万物之灵感，取天地之意象，将科技、历史、文化、艺术于空间之中完美呈现，来雕琢生机盎然的美学空间。

Nature encompasses everything and creates a magnificent scene of symbiosis among all things. inDareSpace adheres to a consistent design philosophy, and now restores this inclusive and symbiotic natural power in the brand exhibition hall. Drawing inspiration from all things and taking the imagery of heaven and earth, it perfectly presents technology, history, culture, and art in the space, carving a vibrant aesthetic space.

仰望源自于比亚迪二十多年的研发经验以及二十年的技术梦想，在追求高端极致性能体验下诞生。仰望的品牌精神「敢」，以一种勇敢者的姿态，站在时代前沿，敢为天下先。

YangWang originated from BYD's over 20 years of research and development experience and 20 years of technological dreams, born in the pursuit of high-end and ultimate performance experience. The brand spirit of YangWang is "daring", standing at the forefront of the times with a brave attitude and daring to be the first in the world.

仰望的品牌标识，来自甲骨文中的“电”字。“电”推动了现代科学的飞速发展，人类社会也因此发生了翻天覆地的变化。为未来而生，仰望赋予“电”全新想象力，以颠覆性技术和产品，为用户带来前所未有的极致安全、极致性能、极致体验。

The brand logo of YangWang comes from the word "electricity" in oracle bone inscriptions. Electricity has driven the rapid development of modern science, and as a result, human society has undergone earth shaking changes. Born for the future, YangWang endows "electricity" with a new imagination, bringing unprecedented ultimate safety, performance, and experience to users with disruptive technology and products.

格外空间以历史印记为设计线索，在品牌标识两侧勾勒出两条细腻的平行线条。车辙作为道路的印记，穿越千年的岁月长河，见证着人类的沧桑巨变。因此，我们希望仰望标识矗立在此，见证品牌发展道路上的不懈追求与取得的成就。

inDareSpace draws inspiration from the rut print and outlines two delicate parallel lines on both sides of the brand logo. As the imprint of the road, ruts cross the long river of time and witness the great changes of humanity. Therefore, we hope that the YangWang logo stands here to witness the unremitting pursuit and achievements of the brand's development path.

中国的造园艺术《文心雕龙》中有言：“隐也者，文外之重旨者也；秀也者，篇中之独拔者也。”

In the Chinese garden art "Wen Xin Diao Long", there is a saying:"Writing an article should not only focus on beautiful vocabulary and sentences, nor should it only focus on meaning and main idea without embellishments. Only by emphasizing both can one write a good and exquisite article."

中国的造园艺术讲究露则浅，藏则深。在中国传统民居中，屏墙将这种手法体现的淋漓尽致。借鉴屏墙的艺术手法。

Chinese garden art emphasizes shallow exposure and deep concealment. In traditional Chinese houses, screen walls fully embody this technique. Learn from the artistic techniques of screen walls.

格外空间使用米黄大理石打造了仰望门店入口处的屏墙，为传统建筑符号赋予现代美感，重新诠释藏深而求得深邃的意境。纯天然石材与纹理富有质感，使折射的光线更贴近自然，为顾客营造自然和谐的氛围。

inDareSpace uses beige marble to create a screen wall that looks up at the entrance of the store, adding modern beauty to traditional architectural symbols, reinterpreting depth and seeking a profound artistic conception. Pure natural stone and texture are rich in texture, making the refracted light closer to nature and creating a natural and harmonious atmosphere for customers.

仰望门店位于城市繁华地段，入口处屏墙以一墙之隔，于繁华中开辟一方天地，将展厅打造成为闹市之外的顾客的私享空间。

The YangWang store is located in a bustling area of the city, with a screen wall separating the entrance and creating a space for customers outside the bustling city to enjoy.

我们把展示区营造成一个巨大的「能量场」，能量中包含着仰望品牌的价值与情感指向，由巨幕屏和内嵌展示墙构成的观赏空间，呈现着汽车背后的能量故事，从外在物理视觉到内在精神内涵，通过能量去指引我们去了解仰望汽车最纯粹的美。

We create a huge "energy field" in the exhibition area, which contains the value and emotional direction of the YangWang brand. The viewing space consists of a giant screen and embedded display walls, presenting the energy story behind the car. From external physical vision to internal spiritual connotation, energy guides us to understand the purest beauty of YangWang cars.

内在元素的共生，与城市文化的共生。大自然包罗万象，又以无出其右的巧夺天工创造万物的恢弘景象。现在我们将这种包容共生的自然之力于仰望品牌展厅中还原。

The symbiosis of internal elements and urban culture. Nature encompasses everything and creates a magnificent scene of all things with unparalleled ingenuity. Now we will restore this inclusive and symbiotic natural power in the YangWang brand exhibition hall.

“晴雨两宜，四时皆景、晨沐朝霞、夜观星斗”的自然空间，体现着人与自然和谐共生的思想。

The natural space of "suitable for both sunny and rainy seasons, with scenery at all times, basking in the morning glow, and observing the stars at night" reflects the idea of harmonious coexistence between humans and nature.

△ 照片来源于网络

天井是经过精心设计的天地。在中国传统建筑中，天井是人与天地对话的窗口，体现着人与自然的交融，这种思考在西方的建筑设计中也常有体现。

The courtyard is a carefully designed heaven and earth. In traditional Chinese architecture, the courtyard serves as a window for dialogue between humans and heaven, reflecting the integration of humans and nature. This kind of thinking is also often reflected in Western architectural design.

天花设计灵感源于中式天井元素，由现代美学演绎，用更简洁的设计语言诠释东方情调的空间氛围。格外空间通过灯光编程的技术手法，模拟天光的自然效果，结合光和影、自然与现代，追求内涵与尊贵的诗意空间。

The ceiling design is inspired by Chinese algal well elements, interpreted by modern aesthetics, using a more concise design language to interpret the spatial atmosphere of the oriental mood. inDareSpace simulates the natural effect of skylight through the technical approach of lighting programming, combining light and shadow, nature and modernity in pursuit of a poetic space of connotation and respect.

格外空间希望将这种美好的自然感受还原在空间之内，所以我们对传统建筑天井提炼与重构，在现代建筑上有了新的表达，形成了分格的天窗 ，让折射的光线变得通透而柔和，为消费者营造安宁、平静的感受。

inDareSpace hopes to restore this beautiful natural feeling within the space, so we have refined and reconstructed traditional building courtyards, giving new expressions in modern architecture, forming divided skylights that make refracted light transparent and soft, creating a peaceful and peaceful feeling for consumers.

清代笪（dá）重光有言：虚实相生，无画处皆成妙境。留白是中国艺术形式中的精髓。疏而不空，满而不溢，给人留下遐想的余地。 因此，格外空间在设计中广泛应用了留白手法。

In the Qing Dynasty, there was a saying by Da Chongguang: the combination of reality and virtuality creates a wonderful realm where there is no painting. Blank space is the essence of Chinese art forms. Sparse but not empty, full but not overflowing, leaving room for imagination.As a result, inDareSpace uses a wide range of white space techniques in its design.

△照片来源于网络

展厅以温暖的大地色系为主，采用天然材料铝板和岩板进行有序组合，展现了大自然的和谐美感。岩板经过特殊工艺处理，高度还原天然石材纹理，与温暖的大地色系形成鲜明对比，不仅提升了视觉效果，更突显了岩板的质感，形成有序的材质律动。

The exhibition hall is mainly designed with a warm earth color scheme, using natural materials such as aluminum and rock panels for orderly combination, showcasing the harmonious beauty of nature. The rock slab undergoes special processing techniques to highly restore the natural stone texture, forming a sharp contrast with the warm earth color system. This not only enhances the visual effect, but also highlights the texture of the rock slab, forming an orderly material rhythm.

空间的留白，也为展厅带来明亮通透的感觉。晶莹剔透的超白玻组成的玻璃幕墙，以及顶部的分格天窗，最大程度地扩大了采光面积，赋予空间内明朗、纯粹的通透感，为人们带来极致舒适的自然底色。

The blank space also brings a bright and transparent feeling to the exhibition hall. The glass curtain wall composed of crystal clear ultra white glass and the top divided skylight maximize the lighting area, giving the space a clear and pure transparency, bringing people an extremely comfortable natural background.

仰望汽车售后服务秉承精诚初心，大行致广，细微至精，致力于为用户带来极致的服务体验。 展厅店设计围绕服务属性的软装陈设以及仪式感互动两方面，展开对舒适环境「温度」以及仪式感空间「温度」的探索。

YangWang's automotive after-sales service adheres to the original intention of sincerity, with a broad and meticulous approach, committed to providing users with the ultimate service experience. The design of exhibition halls and stores revolves around two aspects: soft furnishings with service attributes and ceremonial interaction, exploring the comfortable environment "temperature" and ceremonial space "temperature".

门店透过服务的点点细节奢华与多重感官体验，赋予了人与人之间的信任度，提高品牌的美誉度、专业度与诚信度，达成好的合作共识及令人愉快极致体验。

The store endows people with trust through the luxurious details and multiple sensory experiences of service, enhances the brand's reputation, professionalism, and integrity, achieves good cooperation consensus, and provides a pleasant ultimate experience.

我们以大面积的木质色调作为背景，将柔和的光线与木色结合，营造温润而有生命力的自然氛围。这样的空间氛围，不仅为消费者带来舒适惬意的自然享受，同时也展现出仰望的独特品味和高端质感。

We use a large area of wood color as the background, combining soft light with wood color to create a warm and vibrant natural atmosphere. This spatial atmosphere not only brings consumers a comfortable and comfortable natural enjoyment, but also demonstrates a unique taste and high-end texture of looking up.

仰望站在当今时代，以前瞻性的设计风格，重新定义了高端新能源汽车前所未有的美。 格外空间通过终端形象空间叙事的交流与演绎，诉说「悠然之境」的故事，让用户与品牌之间达成认知上的共鸣共振，形成品牌极具辨识度的象征符号。

Standing in today's era, inDareSpace redefines the unprecedented beauty of high-end new energy vehicles with its forward-looking design style. inDareSpace tells the story of the "Realm of Ease" through the communication and interpretation of the space narrative of the terminal image, allowing users to reach a cognitive resonance resonance with the brand, and forming a highly recognisable symbolic symbol of the brand.

在比亚迪仰望深圳南山展厅店设计中，我们还原了包容共生的自然之力， 将科技、历史、文化、艺术于空间之中完美呈现，来雕琢生机盎然的美学空间。内在的空间与材料、材料与自然之间的故事，以及展厅选址的渊源，为每一位消费者带来独特的情感共鸣与审美体验。

In the design of the BYD YangWang'sNanshan showroom, we have restored the natural power of tolerance and symbiosis, and perfectly presented technology, history, culture and art in the space to sculpt a vibrant aesthetic space. The inherent story between space and material, material and nature, as well as the origin of the showroom's location, bring unique emotional resonance and aesthetic experience for every consumer.

项目地址：广东省深圳市南山区粤海街道科苑南路深圳湾创新科技中心2栋A座103

项目面积：约600平方米

设计起止时间：2022年9月-2023年3月

完工时间：2023年3月

主要材料：岩板、铝板、不锈钢黑色烤漆、水磨石、胡桃木、皮革

项目摄影：许峻玮

Project address: Block A, Building 2, Shenzhen Bay Innovation Technology Center, Keyuan South Road, Yuehai Street, Nanshan District, Shenzhen City, Guangdong Province, China

Project area: approximately 600 square meters

Design start and end time: September 2022- March 2023

Completion date: March 2023

Main materials: rock plate, aluminum plate, stainless steel black baking paint, terrazzo, walnut wood, leather

Project photographer: Xu Junwei