梵誓苏州诚品店珠宝设计：流动钻石纽带空间与互动展陈体验-展集网

梵誓苏州诚品店珠宝设计：流动钻石纽带空间与互动展陈体验: 前天

©姚杰奇，王一翔

钻石，这坚固而夺目耀眼的宝石，一直以来都是人们宣誓爱情时不可或缺的象征。每一件钻石饰品，都承载着一对新人感情长河中的一个个印记。而钻石的历程并非轻松，它们经历了从深谷到光芒的历练，才最终散发出夺目的光彩。坚硬无比的外表下，却蕴含着爱情中最柔软的象征。项目位于苏州诚品，一个开敞的店面，尺寸为进深6米，面宽9.4米，总面积约60平方米。现有的天花板是深黑色的，并布满了各种设备管道。在传统的珠宝店设计中，通常以封闭式高奢店面为主，但普通顾客除非有特殊购买需求，否则只会在橱窗前观赏珠宝，而不会真正进入店内体验和试戴。我们的目标是通过设计引导更多非目标群体进入店内，体验珠宝产品，激发购物欲望，让珠宝成为日常生活中的必需品。
Diamonds, this sturdy and dazzling gemstone, have always been an indispensable symbol when people swear love. Every diamond accessory carries marks from the long river of love between a new couple. The journey of diamonds is not easy, they have gone through the trials from deep valleys to radiance, and finally emit dazzling brilliance. Underneath its incredibly hard exterior, it contains the softest symbol of love. The project is located in Chengpin, Suzhou, with an open storefront measuring 6 meters in depth and 9.4 meters in width, with a total area of approximately 60 square meters. The existing ceiling is dark black and covered with various equipment pipes. In traditional jewelry store design, closed luxury storefronts are usually the main focus. However, ordinary customers will only watch jewelry in front of the storefront unless they have special purchasing needs, and will not truly enter the store to experience and try it on. Our goal is to guide more non target groups to enter the store through design, experience jewelry products, stimulate shopping desire, and make jewelry a necessity in daily life.

梵誓苏州诚品店

Fanshi Suzhou Chengpin Store

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传统的珠宝展陈方式往往独立而单一，主要依靠黑色绒面玻璃展示柜排列组合，空间单调乏味，缺乏吸引力。作为品牌形象店，如何在有限的60平方米空间内满足多样的需求，并打造出互动展陈空间，成为设计的关键。宝石的获得过程充满了神秘和艰辛，只有亲历者才能体会。宝石常常隐藏在恐惧、幽闭、神秘的地方，而这个获取过程的意义似乎超越了宝石本身的价值。普通人只看重珠宝本身，而有品位的人则追求珠宝背后的故事。宝石往往被普通的石材所掩盖，而探险者只注意到了矿洞中的宝石，却忽略了矿穴的神奇之处。
The traditional way of showcasing jewelry is often independent and singular, mainly relying on the arrangement and combination of black velvet glass display cabinets, resulting in a monotonous and unattractive space. As a brand image store, how to meet diverse needs within a limited 60 square meter space and create an interactive exhibition space has become the key to design. The process of obtaining gemstones is full of mystery and hardship, which can only be experienced by those who have experienced it firsthand. Gems are often hidden in places of fear, confinement, and mystery, and the significance of this acquisition process seems to go beyond the value of the gemstones themselves. Ordinary people only value jewelry itself, while tasteful people pursue the story behind jewelry. Gems are often covered up by ordinary stones, and explorers only pay attention to the gemstones in the mine, but overlook the magical aspects of the mine.

©姚杰奇，王一翔

©姚杰奇，王一翔

©姚杰奇，王一翔

©姚杰奇，王一翔

©姚杰奇，王一翔

我们的设计将整个空间串联起来，打造成一个流动的展示纽带，连接了珠宝、品牌展示、客户洽谈等多种功能。这个纽带是一个连续的流线型装置，通过高度和厚度的变化，衍生出各种功能，并通过造型对空间和流线进行分割。在相应的位置布置展柜、工作台面等店面功能。深灰色的幽暗背景中，银色的钻石纽带在空间中飞舞旋转，吸引着顾客进入展陈空间，欣赏美丽的珠宝设计作品。纽带在不同高度自然形成拱门，展柜和舒适的顾客服务区，以及最夺目的螺旋塔顶。诚品中的店面通常以白色为主，木色为辅，整体空间相对均匀，缺乏亮点。我们的设计在色彩和造型上与其他店面大相径庭，并结合业态重新定义了空间效果。整个空间被深灰色石材所包裹，一条银色的纽带在其中飞舞，如同一个深黑色的珠宝盒中散发出光芒，完美体现了项目的主题。
Our design connects the entire space into a flowing display link, connecting various functions such as jewelry, brand display, and customer negotiation. This bond is a continuous streamlined device that derives various functions through changes in height and thickness, and divides space and streamline through shape. Arrange display cabinets, work benches, and other storefront functions in corresponding locations. In the dark gray background, silver diamond ties dance and rotate in the space, attracting customers to enter the exhibition space and appreciate beautiful jewelry design works. Ties naturally form arches, display cabinets, and comfortable customer service areas at different heights, as well as the most eye-catching spiral tower tops. The storefronts in Chengpin are usually mainly white with wood as a supplement, and the overall space is relatively uniform, lacking highlights. Our design is vastly different from other storefronts in terms of color and shape, and has redefined the spatial effect in combination with business formats. The entire space is wrapped in dark gray stone, with a silver bond dancing in it, emitting light like a dark black jewelry box, perfectly embodying the theme of the project.

©姚杰奇，王一翔

©姚杰奇，王一翔

©姚杰奇，王一翔

©姚杰奇，王一翔

©姚杰奇，王一翔

深灰色石材营造出了钻石矿坑般的幽暗背景，展柜在墙面上熠熠生辉。深灰色石材墙面采用标准的450*450模块，适应了整个空间的尺度，为珠宝展示提供了条件。不同区域的基础模块错位拼接，模拟了钻石矿坑中错落有致的景象。部分模块还设计成了隐藏的抽屉，用于存放日常用的包装礼盒。原本的柱子也被坚硬的石材包裹，形成了多媒体展示墙。
The dark gray stone creates a dark background resembling a diamond mine, and the display cabinet shines brightly on the wall. The dark gray stone wall adopts standard 450 * 450 modules, which adapt to the scale of the entire space and provide conditions for jewelry display. The staggered splicing of basic modules in different regions simulated the scene of scattered diamond mines. Some modules are also designed as hidden drawers for storing daily packaging gift boxes. The original pillars were also wrapped in hard stone, forming a multimedia display wall.

©姚杰奇，王一翔

©姚杰奇，王一翔

©姚杰奇，王一翔

©姚杰奇，王一翔

流动的带形展示成为了珠宝展陈的核心，通过扭转和高度变化带来了展陈空间的变化，给人一种舒缓与高潮并存的感觉。整个纽带流线型的造型被鳞片般的不锈钢面板包裹，从每一个角度反射出耀眼的光芒。浅色灯带沿着纽带流转，预示着空间的起伏。从铺面的西侧，拱起的银色纽带迎接着顾客，引导他们进入展陈空间。纽带上升螺旋形前行，创造了诚品书店中另一个独特的拍照点。进入展陈空间，顾客被泛光的。
The flowing ribbon display has become the core of jewelry exhibitions, bringing about changes in the exhibition space through twists and height changes, giving people a feeling of relaxation and climax coexisting. The streamlined shape of the entire bond is wrapped in a scaly stainless steel panel, reflecting dazzling light from every angle. The light colored light strip flows along the bond, indicating the ups and downs of space. From the west side of the pavement, the arched silver ribbon welcomes customers and guides them into the exhibition space. The rising spiral of the bond creates another unique photo spot in Chengpin Bookstore. Entering the exhibition space, customers are flooded with light.