深圳华侨城华南集团创想馆设计：现代写意山河与土地良性发展案例-展集网

深圳华侨城华南集团创想馆设计：现代写意山河与土地良性发展案例: 11-10

优质生活创想家，是华侨城的品牌定位。而鲜为人知的是，在创想文化的外表下，华侨城有一套独立的价值体系——土地伦理观。它把人类在环境共同体中的征服者角色，变成这个共同体中的平等一员。像山那样思考，尊重土地的自我调节。
35年来，画天地、画山河、画未来，立于山河之上，画出大美天下。华南集团展馆建造目的，就是让真正掌握着土地规划和开发能力的人，看到土地良性发展的模式，看到已然成功的现实案例，看到人类应有的、对未来的万千创想，以及对土地的敬畏之心。
我们被这样的雄心壮志感动到。于是，完全不同于常见品牌馆的华南馆——优质生活创想馆由此而生。
The brand positioning of Overseas Chinese Town is to create a high-quality lifestyle. However, little known is that beneath the facade of creative culture, OCT has an independent value system - land ethics. It transforms the conqueror role of humanity in the environmental community into an equal member of this community. Think like a mountain and respect the self-regulation of the land.
For 35 years, I have painted the world, mountains and rivers, and the future, standing on top of mountains and rivers, and painting a beautiful world. The purpose of constructing the South China Group Exhibition Hall is to enable those who truly possess the ability to plan and develop land to see the model of benign development of land, to see successful real-life cases, to see the countless creative ideas that humanity should have for the future, and to have a reverence for land.
We are moved by such ambitious aspirations. So, the South China Pavilion, which is completely different from common brand pavilions, was born from this - the Quality Life Creativity Pavilion.

华侨城华南集团创想馆

OCT South China Group Creative Pavilion

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我们在空间中衍生出抽象山水、城市形体，并引入生态绿景互相映衬，结合空间的落地窗，利用优良的视觉观景，在现有的玻璃盒子中打造一个现代的写意山河。
骄阳创意科技的匠心打造下，每个展区都是一个独立的景观小品，为山河留白，让日月高悬，行走其中，仿若巨人跨过草木乡川，见山见水，引人求索。
为了凸显对原生山水的敬重，我们在展示形式上弱化了现代科技的生硬，将科技感隐藏在每一个独立景观小品中；在交叉空间处留白、不刻意堆砌展项，空间大开大合，用艺术氛围包裹现代科技。
不凸显科技，却又处处用到科技手法进行互动。许多人说，感觉不够高科技啊。那就对了，我们正意于此。
We derive abstract landscapes and urban forms from the space, and introduce ecological green scenery to set off each other. Combining the french window of the space, we use excellent visual observation to create a modern freehand mountain and river in the existing glass box.
Under the ingenuity of Jiaoyang Creative Technology, each exhibition area is an independent landscape piece, leaving white space for the mountains and rivers, allowing the sun and moon to hang high. Walking in it, it is like a giant crossing over the mountains and rivers, seeing mountains and waters, and attracting people's exploration.
In order to highlight the respect for the original landscape, we have weakened the rigidity of modern technology in the display form, hiding the sense of technology in each independent landscape piece; Leave blank spaces at the intersection, do not deliberately stack exhibition items, open and close the space, and wrap modern technology with an artistic atmosphere.
Not highlighting technology, yet using technological techniques for interaction everywhere. Many people say that it doesn't feel high-tech enough. That's right, that's exactly what we meant.

在展区中，为传承展馆的山河理念，我们会通过两面弧墙夹道，呈现出山河的流动感；河流正前方，在落地窗的逆光下，设置圆形战略版图，呈现出【日月照山河】的写意感。
In the exhibition area, in order to inherit the concept of mountains and rivers in the exhibition hall, we will present the sense of flow of mountains and rivers through two curved walls; In front of the river, under the backlight of the french window, a circular strategic map is set up, showing the freehand brushwork of "sun and moon shine on mountains and rivers".

在深南大道边上这个30楼的玻璃盒子中，我们复刻出一条深南大道，呈现华侨城的深圳作品版图。整个沙盘以总部片区为展示核心，向外延展及深圳区域。模型选取特色形象进行放大，形成独特的昭示性。
In this 30th floor glass box next to Shennan Avenue, we have replicated a Shennan Avenue, presenting the Shenzhen artwork map of OCT. The entire sand table is centered around the headquarters area and extends outward to the Shenzhen region. The model selects distinctive images for magnification, forming a unique indicative quality.

在文旅区域，我们选取顺德欢乐海岸PLUS作为代表案例，设置三层的分层沙盘，通过对顺德欢乐海岸PLUS的逐层拆解，呈现出全新模式的欢乐海岸，将会以何种文旅综合体的发展模式，点燃一座城市的旅游经济。
In the cultural and tourism area, we selected Shunde Happy Coast PLUS as a representative case and set up a three-layer layered sand table. By dismantling Shunde Happy Coast PLUS layer by layer, we presented a new model of Happy Coast, which will ignite the tourism economy of a city with what kind of cultural and tourism complex development model.

华侨城在商务与标志性建筑的建设上，也有着自我的解读。在空间中，我们将商务与标志性建筑做成城市橱窗，以标志建筑大模型为基础，辅以透明屏，向来访者展示一座城市的商务封面。
OCT also has its own interpretation in the construction of business and iconic buildings. In the space, we turn business and iconic buildings into city showcase windows, based on large models of iconic buildings, supplemented by transparent screens, to display a city's business cover to visitors.

林海碧浪，惊涛拍岸，是山海度假区的资源基底。展区提取了山海的像素，通过图文堆叠的山形与多媒体屏幕拼接的海形进行联动展示。
The forest sea with clear waves and crashing waves is the resource foundation of Shanhai Resort. The exhibition area extracted the pixels of mountains and seas, and displayed them in a linked manner through the stacking of graphic and textual mountain shapes and the splicing of multimedia screens into sea shapes.

《美丽乡村案例集》是华南集团真实存在的案例集。在美丽乡村的展区，我们选取机械式资料架的形式，为来访者呈现成熟而有效地美丽乡村建设方法。
The Beautiful Countryside Case Collection is a real case collection of South China Group. In the exhibition area of Beautiful Countryside, we have chosen the form of a mechanical data rack to present visitors with mature and effective methods for building beautiful countryside.

展馆所处的这栋华侨城大厦，伫立在深南大道边上，北望欢乐谷，南瞰深圳湾，西临科技园，东承福田核心区；展馆位于30楼，拥有华侨城总部片区360度景观视野，正是展馆展示内容的实景补充；因此，在本展馆所在楼层的一圈落地窗前，我们一共设置了6台VR景观望远镜，让访客在参观展馆的闲暇之余，感受下华侨城大厦本身所处的整个总部片区的VR鸟瞰全景。
The Overseas Chinese Town Building, where the exhibition hall is located, stands on the edge of Shennan Avenue, overlooking Happy Valley to the north, Shenzhen Bay to the south, Science and Technology Park to the west, and the core area of Futian to the east; The exhibition hall is located on the 30th floor, with a 360 degree landscape view of the OCT headquarters area, which is a real-life supplement to the exhibition content; Therefore, in front of a circle of french window on the floor where the exhibition hall is located, we have set up a total of six VR landscape telescopes, so that visitors can enjoy the VR bird's-eye view of the whole headquarters area where the OCT Tower itself is located while visiting the exhibition hall.