佛山欧文莱大地主义瓷砖展馆设计案例 - AD艾克建筑几何光感空间解析-展集网

佛山欧文莱大地主义瓷砖展馆设计案例 - AD艾克建筑几何光感空间解析: 11-06

建筑是拿捏自如的体块在光线下神奇、恰当而又绝妙的表演，我们的眼睛生来是观看光线下的各种形式的，光与影让形式得以显现，几何是光线下最善于展示的伟大的基本形式：他们的形象对于我们来说是明确的、肯定的、毫不含糊的，因此，他们是美的形式，是最美的形式。——走向新建筑，1923年
Architecture is a magical, appropriate, and exquisite performance of the body that can be handled with ease under light. Our eyes are born to observe various forms under light, and light and shadow allow forms to appear. Geometry is the greatest basic form that is best displayed under light: their images are clear, definite, and unambiguous to us, therefore, they are beautiful forms, the most beautiful forms—— Towards a new building, 1923

佛山欧文莱总部大地主义展馆

Foshan Ou Brunei Headquarters Earthism Exhibition Hall

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光与几何 | Light & Geometry
建筑是一种关系，一种纯粹的心灵创造，抽象的、静寂的、纯粹的、几何学的空间创造，建筑空间内部自然与人为地导入了各种光的启示，感受空间的力量，让人与精神共振。
Architecture is a relationship, a pure creation of the soul, an abstract, silent, pure, geometric spatial creation. The interior of architectural space naturally and artificially introduces various light inspirations, allowing people to feel the power of space and resonate with the spirit.

项目背景 | Project background
2023年10月份，艾克建筑设计收到了欧文莱集团的再次邀请，参与总部的二次升级，为其新产品大地主义主题产品系列做体验空间，这是团队与欧文莱的再次携手合作。项目位于佛山陶瓷总部基地，欧文莱总部公共空间与品牌体验中心，是一次品牌形象的升级工作，承载着接待与展示体验为一体的多维度空间。
In October 2023, Aike Architectural Design received another invitation from the OuBrunei Group to participate in the second upgrade of the headquarters and create an experience space for its new product series with a earthy theme. This is another collaboration between the team and OuBrunei. The project is located in the Foshan Ceramic Headquarters Base, the public space and brand experience center of the Ou Brunei headquarters. It is an upgrade of the brand image, carrying a multidimensional space that integrates reception and display experience.

品牌延续 | Brand analysis
欧文莱素色瓷砖是将人对瓷砖细微的主观感受转化成技术参数，把素色美学与现代制造技术相结合，基于自然、现代元素以及复合元素，从色感、纹理、肌理、光感、触感等多维度进行设计研发。欧文莱品牌应高阶审美而生，产品强调自然与时尚元素的融合，涵括高端岩板、瓷砖等品类集成，主打具有独特审美眼光的精英群体市场，保持着现代时尚、简洁纯粹的格调。
欧文莱2024年推出素色瓷砖品类第八代符号产品［大地主义］主题系列，以“致广大而尽精微”为理念进行瓷砖材质语言创新，倡导“过一种没有天花板的生活”，新品研发采用“肌纹共生技术”，解决传统瓷砖纹理与肌理自然融合的美学实现难题，还原材质设计的自然调性。
Ou Brunei solid color ceramic tiles transform people's subtle subjective feelings about ceramic tiles into technical parameters, combining solid color aesthetics with modern manufacturing technology. Based on natural, modern, and composite elements, they are designed and developed from multiple dimensions such as color perception, texture, texture, light perception, and tactile sensation. The Ou Brunei brand is born for high-end aesthetics, emphasizing the integration of natural and fashionable elements in its products, including high-end rock panels, ceramic tiles, and other integrated categories. It focuses on the elite market with unique aesthetic taste, maintaining a modern, fashionable, simple, and pure style.
In 2024, Ou Brunei will launch the eighth generation of symbol products in the solid color tile category, the "Dadism" theme series. With the concept of "reaching the vast and being refined", the ceramic tile material language innovation will be carried out, advocating "living a life without ceilings". The new product development adopts "muscle pattern symbiosis technology" to solve the aesthetic problem of natural integration of traditional tile texture and texture, and restore the natural tone of material design.

产品特点挖掘 | Product features exploration
基于品牌产品文化内核的一次深度思考，基于对大地主义主题产品系列的表现方式的思考。
欧文莱认为：［大地主义］解读为“大地风格，自然主义”，大地是一个没有天花板的地⽅，生活本应是一种松弛感的姿态，⼈类在城市⾥也不是脱离⾃然。因为优秀的建筑是自然的延续，人们栖居在建筑⾥，建筑就是⼈与⾃然沟通的介质，建筑皮肤所用的瓷砖材质也能传达自然的情绪。
设计既要深挖欧文莱尊重自然，强调素色美学，纯粹的品牌文化，更要充分理解新产品的设计理念，以建筑空间与光为介，为新产品提供一个背景。尊重自然、和谐共生。
A deep reflection based on the core of brand product culture, and a reflection on the expression of the earth themed product series.
Ou Brunei believes that "geodesy" can be interpreted as "earth style, naturalism". The earth is a place without a ceiling, and life should be a relaxed posture. Humans are not detached from nature in the city. Because excellent architecture is a continuation of nature, people reside within it, and architecture serves as a medium for communication between humans and nature. The ceramic tiles used in the skin of architecture can also convey the emotions of nature.
Design should not only deeply explore the respect for nature, emphasize plain aesthetics, and pure brand culture of Brunei, but also fully understand the design concept of new products, using architectural space and light as a medium to provide a background for new products. Respect nature and promote harmonious coexistence.

破冰逻辑 | Icebreaking Logic
如何呈现未来的品牌展厅？如何破冰？一种去样板间式的设计，让团队在欧文莱总部展厅的一期获得了有效的结果，在展示体验与品牌认知上都表现了正向的力量。一期的设计打造的像一个艺术馆，而这一次，空间像是一个时尚的走秀舞台，以一种新的表现形式来与瓷砖这样的产品进行互交，这是对中国陶瓷展厅体现的一次重要思考。
How to present the future brand exhibition hall? How to break the ice? A model room style design has enabled the team to achieve effective results in the first phase of the exhibition hall at the Ou Brunei headquarters, demonstrating positive power in both display experience and brand awareness. The design of the first phase is like an art museum, while this time, the space is like a fashionable runway stage, interacting with products like tiles in a new form of expression. This is an important reflection on the Chinese ceramic exhibition hall.

自由阵列平面 | Free arrays plane
阵列所带来的空间序列感贯穿整体设计，缝隙的介入，阐述了空间自由性的过程空间的方向性并没有缺失，相反，变得有趣与神秘，个体与个体之间形成了低密度的互动，边界之间就不是一个对立的姿态，而是一个模糊的，融合的现象。
The sense of spatial sequence brought by the array runs through the overall design, and the intervention of gaps explains the process of spatial freedom. The directionality of space is not lacking, on the contrary, it becomes interesting and mysterious. Low density interaction is formed between individuals, and the boundaries are not in an opposing posture, but a fuzzy and fused phenomenon.

严谨的工作 | Rigorousness in Work
欧文莱的大地主义主题产品系列用一种新的姿态对大理石自然的肌理进行表达，经过了这几年的纯色系与高级灰的市场热浪，欧文莱表达了一种新的潮流。这是大理石纹理在行业的一种回归，而这种回归也必须是产品的一种进步，一种经典的传承而非复刻。
Eu Brunei's earthy themed product series expresses the natural texture of marble in a new way. After years of market heat with pure colors and high-end gray, Eu Brunei has expressed a new trend. This is a return of marble texture in the industry, and this return must also be a progress of the product, a classic inheritance rather than a replica.

而正是多种大理石自然的花纹为设计的和谐增加了难度，也让团队意识到了严谨的产品归纳的重要性，因此在设计过程中对产品的色彩与花纹的表现进行归类，用半围合的方式来为每个产品形成一种独立的姿态，更好地表现出产品的个性与品质。
It is precisely the natural patterns of various types of marble that increase the difficulty of harmonious design, and also make the team realize the importance of rigorous product induction. Therefore, in the design process, the colors and patterns of the products are classified and semi enclosed to form an independent posture for each product, better expressing the personality and quality of the product.

空间阐述 | Spatial narratives
空间整体设计逻辑，是一个产品的秀场，化人为物，人与物互动，展示人与空间、与产品的关系，整体以岩板为核心，木质天花结构来提升空间自然与温和的设计目的。
The overall design logic of a space is a showcase for a product, where people and objects interact, showcasing the relationship between people and space, as well as products. The design is centered around rock slabs and wooden ceiling structures to enhance the natural and gentle nature of the space.

总部的客户主要是经销商与设计师群体，在整个欧文莱的总部里面，首先在整体的空间体系里面置入了一个多元的空间，未来主要用于沙龙的空间。沙龙空间以对称的形式来表达空间的气度与尊重，通过顶面的大尺度流动性造型来软化整体的空间硬度，让总部的中心形成强烈的艺术视觉，强化品牌的记忆点。
The main customers of the headquarters are distributors and designers. In the entire headquarters of Brunei, a diverse space has been first introduced into the overall spatial system, which will mainly be used for salon spaces in the future. The salon space expresses the atmosphere and respect of the space in a symmetrical form, softening the overall spatial hardness through large-scale fluid modeling on the top, creating a strong artistic visual in the center of the headquarters, and strengthening the brand's memory points.

原建筑未改造的空间区域，用阵列的玻璃作为隔断，四片L型的厚墙围合形成了第一个产品的运用展示空间；接待休息区由入口处最近的品牌空间相链接，地面的镜面有水的意境，有效地柔化了空间的硬度，同时让空间的链接产生了断裂。围合的空间展示了欧文莱大地主义主题产品系列“风”，周围干净的产品有效地突出产品“风”自然不羁的特点。十字型的地面让空间产生了极度的平衡感，大的开口引导体验者通向廊道。
The space area of the original building that has not been renovated is separated by an array of glass and enclosed by four L-shaped thick walls to form the first product display space; The reception and rest area is connected by the brand space closest to the entrance, and the mirror on the ground has a water like atmosphere, effectively softening the hardness of the space while causing the connection of the space to break. The enclosed space showcases the Ou Brunei Land themed product series' Wind ', with clean surrounding products effectively highlighting the natural and unrestrained characteristics of the product's' Wind'. The cross shaped ground creates an extreme sense of balance in the space, with large openings guiding visitors towards the corridor.

绿色大理石纹的围合空间既是产品的围合展示区，又是沙龙的水吧配套，强调体验中的视觉感的同时又强调功能性的融合，同时未来感的空间感与感受是设计的另外一个核心。
The enclosed space with green marble pattern is not only a display area for the product, but also a supporting water bar for the salon. It emphasizes the visual sense in the experience while also emphasizing the integration of functionality. At the same time, the futuristic spatial sense and feeling are another core of the design.

样板区在传统的展厅中，都是以贴墙的形式出现，这一次尝试一种新的表达形式，四个L型的形体构成的十字型的结构将产品立于空间的中心，突显产品才是空间背后的核心价值。通过结构的重复发生，演变了强烈的序列性。墙面的镜面与地面的镜面的运用，则又一次模糊了空间的边界，让人试图进入一个虚幻又真实的场景中。
In traditional exhibition halls, the model area appears in the form of wall pasting. This time, a new expression form is attempted, with a cross shaped structure composed of four L-shaped shapes placing the products at the center of the space, highlighting that the products are the core value behind the space. Through the repeated occurrence of structures, a strong sequence has evolved. The use of wall mirrors and floor mirrors once again blurs the boundaries of space, making people try to enter a surreal and realistic scene.

最后利用一个围合的正方形空间来作为项目原空间与新的改造空间进行链接，更好地成为空间中的过渡，强烈的建筑形式与灯光让空间静止下来，最后给人一个交流的画面。一张孤独的曲面沙发却阐述了一个互动的场景。
Finally, a enclosed square space is utilized to connect the original project space with the newly renovated space, creating a better transition in the space. The strong architectural form and lighting bring the space to a standstill, ultimately providing a communicative image. A lonely curved sofa illustrates an interactive scene.