StudioXAG与Given London和PR agency Present携手合作，在国王十字区的18Montrose内设计了一个可持续的数字化LED互动展厅，以庆祝Napapijri公司的首件完全由可回收材料打造而成的夹克外套——无限夹克（Infinity Jacket）的正式问世。从肖迪奇（Shoreditch）的概念店到国王十字区的互动式快闪空间，Napapijri与StudioXAG紧密合作，在英国境内大放异彩。Napapijri品牌成立于1987年，其核心产品是户外服饰。该品牌注重开创性思维，致力于将设计与可持续发展和创新结合在一起，无限夹克便是这个理念的具体体现。Napapijri的无限夹克是同类服饰中的首件完全由可回收材料打造而成的外套。设计师收集了一系列包括塑料和渔网在内的废弃材料，在对其进行处理后，将其用于服装的生产。
StudioXAG collaborated with Given London and PR agency Present to design a sustainable digital LED interactive exhibition hall in the 18 Montrose area of King's Cross, to celebrate the official launch of Napapijri's first jacket jacket made entirely of recyclable materials - Infinity Jackets. From Shoreditch's concept store to the interactive pop-up space in the King's Cross area, Napapijri collaborates closely with StudioXAG to shine in the UK. The Napapijri brand was established in 1987, with its core product being outdoor clothing. The brand emphasizes innovative thinking and is committed to combining design with sustainable development and innovation, and the Infinite jacket is a concrete manifestation of this concept. Napapijri's unlimited jacket is the first of its kind to be made entirely of recyclable materials. The designer collected a series of waste materials, including plastic and fishing nets, and treated them before using them for clothing production.

Infinity展览空间

Infinity Exhibition Space

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为了庆祝这件夹克的问世，StudioXAG在一个500平方米的场地中设计了一个颇具影响力的沉浸式品牌展览空间，并邀请媒体、批发商、零售商以及各界精英参与其中。在展览中，受邀人士可以通过这件可回收的外套，抢先了解和探索无限夹克背后的可持续性创新手段。为了与夹克传达的可持续概念保持一致，StudioXAG决定使用一系列对环境影响较小的材料，如硬纸板和纸等，来塑造活动空间。悬浮的Econyl®可再生尼龙条带构成了一个宽敞的互动式空间。该空间通过故事性的叙述，鼓励参观者用手去感受材料并了解无限夹克的生产过程。
To celebrate the launch of this jacket, StudioXAG designed an influential immersive brand exhibition space in a 500 square meter venue, inviting media, wholesalers, retailers, and elites from all walks of life to participate. In the exhibition, invited individuals can use this recyclable jacket to gain an early understanding and exploration of the sustainable innovation behind the unlimited jacket. In order to align with the sustainable concept conveyed by jackets, StudioXAG has decided to use a range of materials with minimal environmental impact, such as cardboard and paper, to shape the activity space. Suspended Econyl ® Renewable nylon strips create a spacious interactive space. This space encourages visitors to feel the materials with their hands and understand the production process of unlimited jackets through narrative storytelling.

活动空间中还设置着一个与无限夹克拥有着相同造型的腔体空间，参观者们可以将可回收的尼龙条投入其中。设计师希望通过这个装置来揭示展览和无限夹克的主题：回收材料，并通过重新构思来赋予废弃材料新的生命。
There is also a cavity space in the activity space that has the same shape as the Infinite jacket, and visitors can throw recyclable nylon strips into it. The designer hopes to use this device to reveal the theme of the exhibition and unlimited jackets: recycling materials, and giving new life to waste materials through conceptualization.

体验室内设有各种颜色的光带、直射光线和反射光线，参观者们可以站在镜面的前方，一边感受“无限”这个主题一边自拍。知识展亭中播放着各种引人深思的电影和动画，以便于参观者能够深入了解夹克的设计理念和创新性思维，以及Napapijri与Econyl®品牌之间的合作关系。
The experience room is equipped with various colored light strips, direct and reflected light. Visitors can stand in front of the mirror and experience the theme of "infinity" while taking selfies. Various thought-provoking movies and animations are playing in the knowledge exhibition booth, allowing visitors to gain a deeper understanding of the design philosophy and innovative thinking of jackets, as well as Napapijri and Econyl ® The cooperative relationship between brands.

“无限”的主题之旅结束于中央大厅。在这里，无限夹克占据了绝对主导的地位。大厅两侧墙壁上的屏幕中播放着引人入胜的视频，大厅中央则是整个活动的核心——无限夹克。夹克被挂置在一个大型的双向玻璃展柜中，在规律的聚光灯下向参观者们展示着自己。
The theme tour of "Infinity" ends in the central hall. Here, the Infinite jacket occupies an absolute dominant position. The screens on both sides of the hall are playing fascinating videos, and in the center of the hall is the core of the entire event - the Infinite jacket. The jacket is hung in a large two-way glass display cabinet, showcasing itself to visitors under regular spotlights.