超级种子线下首店|未来农场的场景化表达-展集网

超级种子线下首店|未来农场的场景化表达: 08-16

超级种子线下首店，作为植物功效养肤品牌的典范，巧妙落户上海新天地，在聚焦品牌体验创新的背景下，融合了立品设计团队的创意，以“超级农场”为核心概念，将未来农场的虚拟景象与线下零售完美结合，从而深刻而生动地呈现了一个引人入胜的“护肤秘境”。

未来农场的场景化表达

超级种子是一个植物功效养肤品牌，其首家线下体验店落地上海新天地。超级种子邀请聚焦品牌体验创新的立品设计操刀，项目引入“超级农场”概念，将未来农场的虚拟场景与线下零售有效结合，更好地帮助品牌讲述产品背后的故事，呈现一个可供消费者自由探索的“护肤秘境”

Super Seeds is a plant-based skincare brand whose first offline experience store has landed in Xintiandi, Shanghai. Super Seed invited the design of vertical products focusing on brand experience innovation, and the project introduced the concept of "Super Farm", which effectively combines the virtual scene of the future farm with offline retail, better helping brands tell the story behind the products and present a "skin care secret" that consumers can freely explore.

超级种子，作为植物功效养肤品牌，以其独特的理念在美容领域引起关注。为了更好地传达产品背后的故事，超级种子邀请立品设计团队参与，借助他们的创意与经验，为品牌打造出独一无二的线下体验店。在这个项目中，立品团队引入了“超级农场”概念，将虚拟农场的未来景象与线下零售巧妙结合，为顾客创造了一个充满探索与惊喜的空间。

Super Seed, as a plant-based skin care brand, has attracted attention in the field of beauty with its unique concept. In order to better convey the story behind the product, Super Seed invited the design team to participate, and used their creativity and experience to create a unique offline experience store for the brand. In this project, the Lipin team introduced the concept of "super farm", which skillfully combines the future of virtual farm with offline retail, creating a space full of exploration and surprise for customers.

这个“超级农场”概念的引入，使得超级种子的线下体验店成为一个真正的“护肤秘境”。立品设计团队巧妙地将虚拟农场的元素融入到实际空间中，从而创造出一个独特的视觉和感官体验。顾客们可以在这里感受到未来农场的奇幻氛围，同时也能够更深入地了解超级种子的产品理念和价值。

The introduction of this "super farm" concept makes the offline experience store of Super Seed a real "skin care secret place". The design team cleverly integrated elements of the virtual farm into the actual space to create a unique visual and sensory experience. Customers can feel the magical atmosphere of the farm of the future, while also gaining a deeper understanding of the product concept and value of Super Seed.

为了将“超级农场”概念更好地融入线下体验店，立品设计团队在空间布局、陈列设计、环境氛围等方面进行了精心的设计。每一个角落都散发着未来农场的氛围，从植物元素到科技感，都在为顾客创造一种全新的护肤体验。 In order to better integrate the concept of "super farm" into the offline experience store, the design team of Lipin has carefully designed the space layout, display design, environmental atmosphere and other aspects. Every corner exudes the atmosphere of the farm of the future, from plant elements to technology, all creating a new skincare experience for customers.

超级种子线下首店的成功融合了“超级农场”概念，为品牌带来了全新的体验维度。立品设计团队在空间设计和体验营造方面的创意，使得消费者能够在虚拟与实际之间穿梭，享受到一个引人入胜的护肤秘境。这个独特的线下体验店不仅让顾客更好地了解超级种子的品牌故事，还为他们带来了一场独特的视觉和感官盛宴。

The success of Super Seed's first offline store incorporates the concept of "Super Farm" to bring a new dimension of experience to the brand. The creativity of the design team in space design and experience creation allows consumers to shuttle between virtual and real and enjoy an engaging skincare secret. This unique offline experience store not only allows customers to better understand the brand story of Superseed, but also brings them a unique visual and sensory feast.