BIBILEE服装快闪店设计 | 极简主义与服装品牌的线下体验

2025-11-03

©聂晓聪

独立设计师品牌BIBILEE在深业上城3层街区开设了一间为期5个月的快闪店，探索品牌线下体验的新境界。品牌接手了这个位置，并在短短一个月内将其改造为品牌的快闪店，由MOC DESIGN设计的极简空间为这个位置注入了新的生机。
The independent designer brand BIBILEE has opened a 5-month pop-up store in the 3-story block of Shenzhen Shangcheng, exploring new horizons for the brand's offline experience. The brand took over this position and transformed it into a brand pop-up store within a short month. The minimalist space designed by MOC DESIGN injected new vitality into this position.

BIBILEE深业上城快闪店

BIBILEE Shenye Shangcheng Flash Store

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服装与建筑虽然看似毫无关联，但实际上二者都是人类社会属性的体现，因此二者之间有着紧密的联系。服装艺术通过面料、款式和工艺来展现个体之间的差异，而建筑则通过材质、造型和节点来呈现。
Although clothing and architecture may seem unrelated, in reality, they are both manifestations of human social attributes, so there is a close connection between the two. Clothing art showcases individual differences through fabrics, styles, and craftsmanship, while architecture is presented through materials, shapes, and nodes.

©聂晓聪

©聂晓聪

品牌以压褶工艺为核心展开，创造出风格独特的服装。MOC在空间设计中以此为出发点，从材质选择到肌理形态，均与褶皱元素相契合，使空间与品牌高度一致。
The brand unfolds with pleating technology as its core, creating unique clothing styles. MOC takes this as the starting point in spatial design, from material selection to texture morphology, all of which are in line with the pleated elements, making the space highly consistent with the brand.

©聂晓聪

©聂晓聪

©聂晓聪

考虑到商店的临时性质，MOC在设计中尽量减少装饰，力求以最小的改动达到最大的效果。保留混凝土柱和部分混凝土墙壁的原始材质，天花板仅进行了喷白处理。刷白的定向刨花板围合了空间的底部墙面，与不锈钢展台相结合，营造出一种克制而实验性的美感。
Considering the temporary nature of the store, MOC strives to minimize decoration in its design and achieve maximum effect with minimal modifications. Preserve the original materials of concrete columns and some concrete walls, and only spray white treatment on the ceiling. The white oriented particle board surrounds the bottom wall of the space, combined with the stainless steel booth, creating a restrained and experimental aesthetic.

©聂晓聪

©聂晓聪

©聂晓聪

空间中没有固定的陈列架，而是采用常见的金属陈列架，用锡纸包裹，低调地展现品牌的核心工艺。品牌色克莱因蓝点缀空间，增强了空间的吸引力，留下深刻的印象。
There are no fixed display racks in the space, but common metal display racks are used, wrapped in tin foil, to low-key display the core craftsmanship of the brand. The brand color Klein blue accents the space, enhancing its appeal and leaving a deep impression.

©聂晓聪 ‍

©聂晓聪

©聂晓聪

空间主要采用碎木压制的定向刨花板和常见的锡纸作为主要材料，刨花板涂上薄薄的白色乳胶漆，保留了原始肌理，与服装面料形成呼应。锡纸经过揉皱后铺展开，产生随机的肌理，与刨花板形成对比，强化了人们对品牌核心面料的感受，成为品牌形象的一部分。
The space is mainly made of oriented particleboard pressed with crushed wood and common tin foil as the main materials. The particleboard is coated with a thin layer of white latex paint, retaining the original texture and echoing the clothing fabric. Tin foil, after being crumpled and spread out, produces a random texture that contrasts with particleboard, enhancing people's perception of the brand's core fabric and becoming a part of the brand image.