BMW长沙可持续智能化展厅

Intelligence Exhibition Hall

如今，许多人沉浸在虚拟世界的“网游”中，而City Walk的出现重新点燃了人们对真实生活的热情。越来越多的人选择通过慢速行走，深刻体验城市的文化背景和内涵，从而获得深度游览的乐趣。这种深度游览所带来的愉悦不仅仅是物质层面的享受，更是一种心灵的满足。

Nowadays, many people are immersed in the virtual world of "online games", and the emergence of City Walk has reignited people's enthusiasm for real life. More and more people choose to experience the cultural background and connotation of the city through slow walking, thus gaining the pleasure of deep exploration. The pleasure brought by this deep exploration is not only a material enjoyment, but also a spiritual satisfaction.

ARCHIHOPE将City Walk的微旅游方式巧妙融入长沙BMW可持续智能化展厅内。该项目坐落于长沙市岳麓区，设计师灵感源自现代城市规划理念，巧妙地将中心辐射形态融入空间设计，旨在构建完整的城市生态系统，实现可持续绿色发展。通过将各类路景和公共景观集结于一处，项目勾勒出未来城市的具象样貌，呈现丰富多彩的城市风貌。

ARCHIHOPE cleverly integrates the micro tourism approach of City Walk into the BMW Sustainable Intelligent Exhibition Hall in Changsha. The project is located in Yuelu District, Changsha City. The designer's inspiration comes from modern urban planning concepts, cleverly integrating the central radiation form into spatial design, aiming to build a complete urban ecosystem and achieve sustainable green development. By integrating various road and public landscapes into one place, the project outlines the concrete appearance of the future city and presents a rich and colorful urban landscape.

夜幕降临，City Walk中的灯光特效在感应照明装置的启动下，展现出极具未来科技感的景象。红蓝色调的科技灯光错落交织，营造出一种宛如置身虚拟空间的震撼体验。先进的空间设计概念与智能技术的巧妙融合，突显了BMW品牌一贯的精神，为观者呈现了一场前卫而引人入胜的视觉盛宴。

As night falls, the lighting effects in City Walk are activated by the induction lighting device, presenting a futuristic and technological scene. The interweaving of red and blue toned technological lighting creates a stunning experience that feels like being in a virtual space. The clever integration of advanced spatial design concepts and intelligent technology highlights the spirit that BMW has always emphasized, presenting viewers with an avant-garde and captivating visual feast.

漫步经过那充满园林雅致的中庭，即可抵达展厅中心区域，这里采用下沉式设计。设计师精妙运用园林景观设计手法，创造出口袋公园的独特形式，仿若模拟了写意山水的自然意境。

Strolling through the elegant courtyard filled with gardens, one can reach the central area of the exhibition hall, which adopts a sunken design. The designer ingeniously employs landscape design techniques to create a unique form of exit bag park, as if simulating the natural atmosphere of freehand mountains and waters.

克利夫在《绿色尺度》中强调，“可持续的城市设计原则将对现有建筑、基础设施的接受和再次利用，以及可循环建材的再利用置于首位。”在本项目的构建过程中，设计师巧妙地运用再生木饰面、再生纸筒、环保颗粒板等可循环材质作为装饰物材料。通过这一创新，不仅打造了独具特色的造型，更着重考虑了设施与材料的再利用性，为现代建筑与景观注入了可生长、可变化的空间元素。

Cliff emphasized in "Green Scale" that "sustainable urban design principles prioritize the acceptance and reuse of existing buildings and infrastructure, as well as the reuse of recyclable building materials." In the construction process of this project, the designer cleverly used recyclable materials such as recycled wood veneer, recycled paper tubes, and environmentally friendly particle boards as decorative materials. Through this innovation, not only has a unique design been created, but more emphasis has also been placed on the reusability of facilities and materials, injecting renewable and adaptable spatial elements into modern architecture and landscapes.

在阳光明媚的City Walk漫游设计中，未来都市的绚丽街景逐一呈现在沿途：巴士站、花店、口袋公园、咖啡厅等多元空间场景根据各自主题与设计风格精心展示于不同车系展区四周。这种多元化的布局和浓烈的场景氛围紧密契合不同车系的独特风格，使得整个15000平米的空间构筑出一个完整而独特的城市建筑体系。

In the sunny City Walk design, the magnificent street scenes of the future city are presented one by one along the way: diverse spatial scenes such as bus stops, flower shops, pocket parks, cafes, etc. are carefully displayed around different car series exhibition areas according to their respective themes and design styles. This diversified layout and intense atmosphere closely match the unique styles of different car series, creating a complete and unique urban architectural system in the entire 15000 square meter space.

与地面动线相呼应，设计师巧妙地运用天花处的镂空线条，强化顾客的行动引导。设计的初衷在于将展厅空间从中心向各个维度延伸，而天花部分的半开放镂空设计则将视觉层次推向天际。金色线条聚拢于吧台中心，形成一根树干，如同"世界树"一般贯穿整个区域，使各个区域相互融合为一体。生机盎然的感觉随着枝蔓的伸展而生，形成密不可分的共生关系。

In line with the ground movement, the designer cleverly uses hollow lines at the ceiling to enhance customer guidance. The original intention of the design is to extend the exhibition space from the center to various dimensions, while the semi open hollow design of the ceiling pushes the visual level to the sky. The golden lines converge at the center of the bar, forming a tree trunk that runs through the entire area like a "world tree", merging the various areas into one. The feeling of vitality arises as the branches and vines stretch, forming an inseparable symbiotic relationship.

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