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昆明广播电视台展厅设计案例 - 数字媒体与沉浸式互动技术应用

分享 10-29

案例介绍

©张徽

广播电视台是国家传播文化和人民获取信息的重要媒介,其工作效率对于国家文化传播的时效性和可靠性至关重要。随着5G技术的广泛应用,媒体进入了数字化融媒时代,为广播电视台提供了更好的发展路径。5G技术为广播电视台提供了更快速、更稳定的网络连接,从而使得广播电视台可以更高效地传播文化和信息,提高传播效果和用户体验。同时,数字化融媒的时代,也为广播电视台提供了更多的发展空间和机会,能够更好地满足人们的多样化需求。
Radio and TV stations are an important medium for the country to spread culture and people to obtain information, and its work efficiency is crucial to the timeliness and reliability of national cultural communication. With the widespread application of 5G technology, the media has entered the era of digital media fusion, providing a better development path for radio and television stations. 5G technology provides a faster and more stable network connection for radio and television stations, so that radio and television stations can disseminate culture and information more efficiently, and improve the communication effect and user experience. At the same time, the era of digital media fusion also provides more development space and opportunities for radio and television stations, and can better meet people's diverse needs.

昆明广播电视台展厅

Kunming Radioand Television Exhibition Hall

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经过深入的调研和考察,设计团队充分了解了昆明广播电视台的历史发展脉络和取得的卓越成绩。现在,他们着手展示昆明电视台的实力和优势,为此他们运用数字媒体、触控一体机、沉浸式互动等先进表现形式,打造一个引人入胜的展示空间。
After in-depth research and investigation, the design team fully understood the historical development and outstanding achievements of Kunming Radio and Television Station. Now, they set out to demonstrate the strength and advantages of Kunming TV Station. For this reason, they use advanced forms of expression such as digital media, touch all-in-one computers, and immersive interactions to create an attractive display space.

©张徽

©张徽

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©张徽

在这个展示空间中,数字媒体技术得到广泛应用。巨幕高清显示屏播放着昆明电视台的历史里程碑和重要时刻,让观众了解电视台的发展历程。同时,多个互动屏幕设置在展厅各处,观众可以通过触控一体机浏览昆明电视台的相关内容,包括节目介绍、主持人信息和独家报道,使观众与信息互动,增加参与感。
In this exhibition space, digital media technology is widely used. The giant high-definition display screen broadcasts the historical milestones and important moments of Kunming TV Station, allowing the audience to understand the development process of the TV station. At the same time, multiple interactive screens are set up throughout the exhibition hall. Viewers can browse related content of Kunming TV Station through the touch all-in-one machine, including program introduction, host information and exclusive reports, so that the audience can interact with the information and increase their sense of participation.

©张徽

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为了更好地展示昆明电视台的产品实力,设计团队特别设置了一个虚拟体验区,运用沉浸式互动技术,让观众仿佛置身于昆明电视台的演播室,近距离感受电视节目制作的整个过程。观众可以通过虚拟现实设备,亲身体验主持人的角色,与虚拟嘉宾进行互动对话,感受电视台节目的创作和制作过程,带来身临其境的沉浸感。
In order to better demonstrate the product strength of Kunming TV Station, the design team specially set up a virtual experience area, using immersive interactive technology, so that the audience feels as if they are in the studio of Kunming TV Station, and experience the whole process of TV program production up close. Viewers can use virtual reality equipment to personally experience the role of the host, have interactive dialogues with virtual guests, and experience the creation and production process of TV programs, bringing an immersive sense of immersion.

©张徽

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©张徽

实景照片
Real photos
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设计团队还注重国际前沿的设计理念,展示空间功能多样化,动静结合。在静态展示区,植入与电视台相关的艺术装置,展示台的历史文化底蕴,营造出高雅的氛围。而在动态展示区,观众可以参与互动游戏和知识竞赛,增加趣味性和参与性。这样的设计,既让观众在欣赏中感受到昆明电视台的底蕴和实力,又在互动中获得更深入的了解和体验。
The design team also pays attention to the international cutting-edge design concept, and the display space has diversified functions and combines dynamic and static. In the static display area, art installations related to the TV station are implanted to showcase the historical and cultural heritage of the stand, creating an elegant atmosphere. In the dynamic display area, the audience can participate in interactive games and knowledge contests, increasing fun and participation. This kind of design not only allows the audience to feel the foundation and strength of Kunming TV Station in the appreciation, but also gain a deeper understanding and experience in the interaction.

©云南夫子造广告有限公司

©云南夫子造广告有限公司

©云南夫子造广告有限公司

©云南夫子造广告有限公司

©云南夫子造广告有限公司

总的来说,通过数字媒体、触控一体机、沉浸式互动等多样化的表现形式,设计团队成功地展示了昆明电视台的广播频率、新媒体、IPTV等产品,并让观众更全面地了解了电视台的发展历程和专业实力。这样的展示空间必将吸引广大观众的目光,同时也彰显了昆明电视台在电视传媒领域的领先地位。
In general, through digital media, touch all-in-one machines, immersive interaction and other diverse forms of expression, the design team successfully demonstrated Kunming TV's broadcast frequency, new media, IPTV and other products, and let the audience understand the development process and professional strength of the TV station more comprehensively. Such a display space will definitely attract the attention of the audience, and at the same time demonstrate the leading position of Kunming TV Station in the field of TV media.

©云南夫子造广告有限公司

©云南夫子造广告有限公司

©云南夫子造广告有限公司

©云南夫子造广告有限公司

©云南夫子造广告有限公司

项目信息--

项目名称:中国·昆明广播电视台

项目地址:中国·昆明

项目完成年份:2022年

项目面积:1400平方米

公司网站:www.fuzizao.com

设计团队:云南夫子造广告有限公司

艺术总监:吴永祥

创作总监:舒紫娟

设计总监:吴涛

视效总监:
李江鹏

前期主创组:张国茂、魏家勇、王一涵

视效主创组:甘家铭、熊伟帆、张徽

摄影版权:张徽

设备组成
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