左牧国际地板展厅设计案例 | 商业空间美学与品牌展示融合-展集网

左牧国际地板展厅设计案例 | 商业空间美学与品牌展示融合: 11-06

“觉得有趣味”就是欣赏
在审美意象的生成过程中，空间审美直觉和逻辑思维发挥着重要的基础作用。空间审美直觉作为非逻辑性思维，能直观地理解和感知美的存在，而逻辑思维则通过严谨的推理和分析，为审美意象的生成提供了重要的支撑。审美意象的产生是个人生命体验与自然、人生和社会的交融，逻辑思维在这一交融过程中起着媒介的作用，推动着审美意象的生成和发展。
In the process of generating aesthetic images, spatial aesthetic intuition and logical thinking play an important foundational role. As a non logical thinking, spatial aesthetic intuition can intuitively understand and perceive the existence of beauty, while logical thinking provides important support for the generation of aesthetic images through rigorous reasoning and analysis. The emergence of aesthetic imagery is the integration of personal life experience with nature, life, and society. Logical thinking plays a mediating role in this integration process, driving the generation and development of aesthetic imagery.

“左牧国际”地板展厅设计

Design of "Zuomi international" floor exhibition hall

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抬头望去，眼前的景象仿佛是一幅天地之间的画卷，光影虚实交织在一起，构成了一片令人心驰神往的沙丘梦境。当品牌的标志映入眼帘时，光线将空间的黄金比例完美地呈现在眼前。随着视角的起伏变化，空间想象的边界也在瞬间得以延展。从某种定义来说，秩序在此刻也得以表达，设计意识不断地渗透到现实之中。
Looking up, the scene in front of me seems like a painting between heaven and earth, with light and shadow interweaving reality and virtuality, forming a dreamy sand dune. When the brand logo comes into view, the light perfectly presents the golden ratio of the space before our eyes. As the perspective fluctuates, the boundaries of spatial imagination are also instantly extended. From a certain definition, order can also be expressed at this moment, and design consciousness continues to permeate into reality.

“弧形”是一个充满象形意义的形态，也是富有艺术气韵的设计语汇。纵横相交的形态完美的诠释了“重叠建构”的本意，也恰恰是本案“穿插”主题的呼应，以此塑造结构张力之美。
'Arc shape' is a form full of pictographic meanings and a design vocabulary rich in artistic charm. The intersecting form perfectly interprets the original intention of "overlapping construction" and is precisely the echo of the theme of "interweaving" in this case, thus shaping the beauty of structural tension.

01 感知 | Perception
形体间的构成，丰富了视觉的连续性，顶面与立面之间的空间秩序与点、线、面的表述粘连。作为左牧地板展厅的场景，展厅的体验流线在建筑与室内之间无缝衔接，空间中置入的体块从造型上贯穿不同的工作区域，通过顶面的塑造将三维之间相互作用。具象形态的元素以舒展地形式呈现，引发人们的视觉刺激。
The composition between forms enriches the visual continuity, and the spatial order between the top and the facade is adhered to the expression of points, lines, and surfaces. As a scene of the Zuomu Floor Exhibition Hall, the experience flow of the exhibition hall seamlessly connects between the building and the interior. The blocks placed in the space run through different work areas in terms of shape, and interact with each other in three dimensions through the shaping of the top surface. Concrete elements are presented in a relaxed form, triggering visual stimulation for people.

裸露的水泥柱体立住焦点造景，不同功能、不同质地的物料产品有序展示在墙上、顺承了品牌主的诉求，缀以线条体块为空间逻辑，以曲直有序的视觉引导观者心理与行为，使得场景体验丰富且有情绪感知。方里之间相互通达且微末的衔接空间，切开这些视角的序列，边界是明亮和朴素的，并且保持了它的尺度。它就永远吸引好奇的、想要往内外探索的目光。
The exposed cement columns stand as the focal point for landscaping, with materials of different functions and textures displayed in an orderly manner on the wall, following the brand owner's demands. The spatial logic is complemented by lines and blocks, and the visual guidance of curves and straightness guides the viewer's psychology and behavior, making the scene experience rich and emotionally perceived. The interconnected and subtle connection space between the two sides, cutting through the sequence of these perspectives, has bright and simple boundaries while maintaining its scale. It always attracts curious eyes that want to explore both inside and outside.

02 涌动 | Surge
富有体积感和块面的形态表达是建筑思维的覆盖与显露，它是一种精神的图腾。意识是装载设计思考的显性媒介，在四时移动的天光的投射下，空间对人的情绪介入便完成了。引景与借景的交融，共同构建了空间叙事与氛围的营造。空间形态的塑造需要一些非理性的特质，以保留人在其中的情感价值。独特的姿态比例和序列关系转化为空间的美感，从视觉、光影、随机性等方面，让到访者在行走间感受到向上生长的品牌精神与空间节奏感。
The expression of volume and block form is the coverage and manifestation of architectural thinking, and it is a spiritual totem. Consciousness is the explicit medium that carries design thinking, and under the projection of the celestial light that moves at four times, space intervenes in human emotions. The fusion of scenery introduction and borrowing jointly constructs the creation of spatial narrative and atmosphere. The shaping of spatial form requires some irrational traits to preserve the emotional value of people within it. The unique posture ratio and sequence relationship are transformed into the beauty of space, allowing visitors to feel the brand spirit and spatial rhythm of upward growth from visual, light and shadow, randomness and other aspects while walking.

03 呈现 | Presentation
不断重复的意义并非是建造反复，而是彰显尺度，尺度会让精心雕琢的部分怫然而上，以规则的方式抵达，是对空间的犒赏和仪式的塑造。人物、颜色、质感、灯光、细节，共同完成空间的整体叙事，层层深入，以此构建流畅、连续且生生不息的空间关系。
具象的功能区和产品为基础，大量错叠穿插的弧线与几何设计来定义内容，到访者由门厅进入、溯洄其中消费体验而形成空间场景，整个空间以围合元素及区域优化刻画出“吐故纳新”的深意。由一层丰富的体验场景转入二层，以静谧之意象沉浸在这共生多元的场域。
The meaning of continuous repetition is not to build repeatedly, but to demonstrate scale. Scale allows carefully crafted parts to reach them in a regular way, which is a reward for space and a shaping of ritual. Characters, colors, textures, lighting, and details work together to complete the overall narrative of the space, deepening layer by layer to construct smooth, continuous, and endless spatial relationships.
Based on concrete functional areas and products, a large number of overlapping arcs and geometric designs are used to define the content. Visitors enter from the lobby and travel back and forth to experience the consumption, forming a spatial scene. The entire space is characterized by enclosing elements and optimizing the area to depict the deep meaning of "exploring the old and embracing the new". Transitioning from the rich experiential scenes on the first floor to the second floor, immersing oneself in this symbiotic and diverse field with the imagery of tranquility.

04 无限 | Unlimited
人们对丰富的现实和非现实的图像建立的感知联系，这些意涵丰富的符号是精神图景的构成部分。空间的洞悉与理解，概况的说，它关注一种真实。曲折、重叠、转折的迂回路径，不同空间得以相互独立，同时又形成有机的联系。设计的过程建立在理性和感性相互交织的基础之上。感觉、喜好、渴求和欲望不断涌现，期待着形式的表达。
The perceptual connections established by people between rich real and non real images, these symbols with rich meanings, are components of the spiritual landscape. The insight and understanding of space, in general, focuses on a kind of reality. The winding, overlapping, and turning paths allow different spaces to be independent of each other while forming organic connections. The design process is based on the interweaving of rationality and sensibility. Feelings, preferences, cravings, and desires constantly emerge, eagerly awaiting formal expression.

围合理念使这些空间在形体和表面材料的物理特征基础上，更易于被感知和体验。材料是有生命的，它们与空间环境相互依存，向世人展现出最真实的一面。形式与构造、表象与功能不再分离，它们相互拥有，形成一个整体。凝结了时代技艺的细部表现，设计试图使其皆有如建筑之诗的语言重心并各自展现独特的脉络。暖意焰火在其中闪耀，几何形态变换演绎空间的解构与重组。所有被置入的元素虽源于过去却脱离了传统桎梏转化为新的表现，由此一体两面链接未来。
The concept of enclosure makes these spaces easier to perceive and experience based on the physical characteristics of their form and surface materials. Materials are alive and interdependent with the spatial environment, presenting the most authentic side to the world. Form and structure, appearance and function are no longer separated, they possess each other and form a whole. The design attempts to condense the detailed expressions of the era's craftsmanship, making them all have the language focus of architectural poetry and showcasing their unique contexts. Warm fireworks shimmer in it, and geometric transformations interpret the deconstruction and reorganization of space. All the elements that have been placed, although originating from the past, have broken free from traditional constraints and transformed into new expressions, thus linking the future together.

所有空间最终会转化为图像被可视。都说上帝存在于细节中，何谓细节，它绝不是浅显的不假思索的符号堆砌，细节可以转化为并不容易可见的悉心安排。关于美，既然很难存在所谓正确，但不正确分明是清晰可见的。而设计的本意是，使其呈现数字化的美感。
All spaces will ultimately be transformed into images that are visible. It is said that God exists in the details. What is detail? It is not a simple and thoughtless accumulation of symbols. Details can be transformed into careful arrangements that are not easily visible. Regarding beauty, although it is difficult to have a so-called correctness, it is clearly visible that it is incorrect. The original intention of the design is to present a digital aesthetic.

项目信息--

空间名称：“左牧国际”地板展厅

空间类型：商业空间、展览展示空间、材料展厅

空间地址：浙江省台州市红星美凯龙

设计公司：叶设计

创意总监：叶祥宝

主案设计：王聪颖

设计团队：王耀亮、张笑微

空间面积：780平方米

摄影版权：单行线摄影-朴言

地板展厅展厅设计商业展厅

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