Park1538是一个新媒体文化空间，旨在庆祝韩国钢铁制造公司POSCO的过去、现在和未来。这个宽60英尺、高30英尺的沉浸式空间利用LED、光影投影、追光灯、7.1声道立体声等技术为品牌创造出一个与众不同的故事。
Park1538 is a new media cultural space aimed at celebrating the past, present, and future of POSCO, a South Korean steel manufacturing company. This immersive space, 60 feet wide and 30 feet high, utilizes technologies such as LED, light projection, taillights, and 7.1 channel stereo to create a unique story for the brand.

Park1538实时沉浸式互动展馆

Park1538 Real time Immersive Interactive Exhibition Hall

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“Iron Civilization”是Giantstep为Park1538打造的360º实时沉浸式互动展馆，通过墙壁投影、LED塔、步行灯和环绕整个18m x 10m的空间的7.1ch立体声道，成为先进的新媒体艺术体验中心。
Iron Civilization "is a 360 degree real-time immersive interactive exhibition hall created by Giantstep for Park1538. Through wall projections, LED towers, walking lights, and 7.1ch stereo channels surrounding the entire 18m x 10m space, it has become an advanced new media art experience center.

该体验项目以铁矿的诞生、发现、繁荣以及人类与铁矿的未来为主题，为现场观众提供了一个持续8分钟的观看、互动和体验时间。
The experience project is themed around the birth, discovery, prosperity, and future of iron ore, providing an 8-minute viewing, interactive, and experiential time for the live audience.

将观众视为能量源，并根据其动作实时生成图形粒子，粒子流入象征着钢铁化身的LED灯塔中，使观众可以体验到“炼铁过程”的具象化。
Regard the audience as an energy source and generate real-time graphic particles based on their movements, which flow into the LED lighthouse symbolizing the embodiment of steel, allowing the audience to experience the concretization of the "iron smelting process".

基于Giantstep多年累积的图形制作技术，并考虑到360º空间的特性，他们通过各种研发、应用实时引擎技术对10K以上的高分辨率图形进行实时模拟测试，并以交互方式体验整个空间，使高级VFX效果和画面产生实时反应，从而实现了环绕屏幕内容呈现上的沉浸感。
Based on Giantstep's years of accumulated graphic production technology and considering the characteristics of 360 degree space, they conducted real-time simulation tests on high-resolution graphics above 10K through various R&D and application of real-time engine technologies, and experienced the entire space in an interactive way, resulting in advanced VFX effects and real-time reactions to the image, thus achieving an immersive experience in the presentation of content around the screen.

Giantstep将方尖碑般的LED塔雕塑构思为视觉中心，并围绕钢铁故事展开。同时，他们使用专为4K分辨率优化的图形工具，以满足该体验项目10K分辨率的需求。
Giantstep conceptualizes the obelisk like LED tower sculpture as the visual center and revolves around a steel story. At the same time, they use graphics tools optimized for 4K resolution to meet the 10K resolution requirements of this experience project.

该视频制作并不简单，需要考虑从观众进入到离开空间整个过程的流畅体验，重点关注视觉内容中观看视频部分和体验式交互部分之间的过渡。通过创造一个永久性的文化空间，POSCO将用户参与提升到一个全新的水平，这个新媒体文化空间完美地融合了休闲娱乐和市场教育，并创造出一个超越传统企业的品牌体验。
The production of this video is not simple, and it requires consideration of the smooth experience from the audience entering to leaving the space, with a focus on the transition between the video watching part and the experiential interactive part in the visual content. By creating a permanent cultural space, POSCO elevates user engagement to a whole new level. This new media cultural space perfectly integrates leisure and entertainment with market education, and creates a brand experience that surpasses traditional enterprises.