KWSD境物设计500㎡家具展厅案例 | 古典拱顶与镜面艺术碰撞潮流零售体验-展集网

KWSD境物设计500㎡家具展厅案例 | 古典拱顶与镜面艺术碰撞潮流零售体验: 11-06

THE SHOUTER是一个成立于上海的年轻的全球高阶设计潮流家具买手品牌，提倡“设计就是好玩”的品牌理念，追求对潮流的敏锐度和对非传统的独立审美，希望服务于有趣的灵魂。Zanotta则是一个创立于1954年的经典意大利家具品牌，其产品设计富有激情，热爱探索不同的材料和细节，并且始终追求新潮、创意与艺术感。
这次，THE SHOUTER与Zanotta相遇在同一个展厅。买手店和家具品牌要求各自的空间相对独立。由于空间本身是延续的，KWSD团队决定参考不同的文化和艺术影响，使这两个风格迥异却同样有趣的品牌在空间体验的交错中，碰撞出一种愉悦、有趣且充满个性化的零售体验。
THE SHOUTER is a young global high-end design trend furniture buyer brand founded in Shanghai, advocating the brand concept of "design is fun", pursuing sensitivity to trends and independent aesthetics of non-traditional elements, and hoping to serve interesting souls. Zanotta is a classic Italian furniture brand founded in 1954, with passionate product design, a love for exploring different materials and details, and always pursuing novelty, creativity, and artistic sense.
This time, THE SHOUTER and Zanotta met in the same exhibition hall. Buying shops and furniture brands require their respective spaces to be relatively independent. Due to the continuity of the space itself, the KWSD team decided to consider different cultural and artistic influences to create a pleasant, fun, and personalized retail experience through the interweaving of these two brands with distinct yet equally interesting styles in the spatial experience.

木美术馆

Wooden Art Museum

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分裂 | Division
展厅前区是THE SHOUTER的空间，体验从品牌摩登、好玩、古典与潮流元素皆有的氛围出发。粗粝的混凝土如穿越时空，裂开一角，精致的内部空间由此展现，等待家具的探索者寻觅。
The front area of the exhibition hall is THE SHOUTER's space, where you can experience an atmosphere that combines modern, fun, classical, and trendy elements of the brand. The rough concrete, like crossing time and space, cracks open at a corner, revealing the exquisite interior space, waiting for explorers of furniture to search for it.

©KWSD境物设计

奇点 | Singularity
收藏品展示区作为此次设计的焦点，承载了THE SHOUTER对艺术收藏的专业性。设计团队在该区域创造了一个古典与潮流、灯光与色彩交织的奇点，将古罗马建筑中的拱顶形式进行解构，与镜面和灯带结合，作为空间的视觉中心。
The collection display area, as the focus of this design, embodies THE SHOUTER's professionalism in art collection. The design team created a singularity of classical and trendy, lighting and color interweaving in the area, deconstructing the arch form in ancient Roman architecture and combining it with mirrors and light strips as the visual center of the space.

原空间由于处在拐角区域，柱网不对称，设计团队通过增加一根柱子，将入口轴线进行15度旋转，一个对称且具有强烈仪式感的空间由此而生。
Due to its location in the corner area, the original space had an asymmetric column grid. The design team added a column and rotated the entrance axis by 15 degrees, creating a symmetrical and highly ceremonial space.

©KWSD境物设计

©KWSD境物设计

拱顶交错点是该空间的中心。顶面投影在十字交错的马赛克地面上，三面环绕的定制不锈钢展示柜，穿行其间，仿佛迷失在历史的错乱中。
The intersection point of the dome is the center of the space. The top is projected onto a cross shaped mosaic floor, surrounded by customized stainless steel display cabinets on three sides. Walking through it, it feels like being lost in the chaos of history.

©KWSD境物设计

©KWSD境物设计

©KWSD境物设计

为了增强戏剧化的效果，用于展现品牌的灯箱和灯带倒映在顶面的拱顶镜面中，融合在马赛克地砖中，任何一位进入该空间的客人都会不自觉地驻足抬头。
In order to enhance the dramatic effect, the lightboxes and light strips used to showcase the brand are reflected in the top dome mirror and integrated into the mosaic tiles. Any guest entering the space will unconsciously stop and look up.

长廊 | The Long Corridor
穿过买手店的展示区域，来到Zanotta展厅，空间的轴线角度回归。设计团队通过解构的拱券元素，将前区的空间意向向后区引导和延伸，并且利用灯带将空间的延续转化至虚实交错之中，如同文化或历史相遇的脚印和节奏。
拱顶两侧，展厅被悬挂隔墙和绿植空间划分为多个有序的家居场景展示区，可在不同层次的视觉中去发现精彩而多样化的设计产品。
Passing through the display area of the buyer's shop and arriving at the Zanotta showroom, the axis angle of the space returns. The design team guides and extends the spatial intention of the front area to the back area through deconstructive arch elements, and uses light strips to transform the continuity of the space into a interweaving of reality and virtuality, like footprints and rhythms of cultural or historical encounters.
On both sides of the dome, the exhibition hall is divided into multiple orderly home scene display areas by hanging partitions and green plant spaces, allowing for the discovery of exciting and diverse design products at different levels of visual perception.

分段的几何化拱券通过天际线灯带相连，穿过Zenotta家具的展区，最终落在镜面中。历史的重现戛然而止，又仿佛余音绕梁，在记忆中永恒。
The segmented geometric arches are connected by skyline light strips, passing through the Zenotta furniture exhibition area and ultimately falling into the mirror. The reproduction of history abruptly comes to an end, yet it seems as if the lingering sound lingers in memory forever.