杭州超级种子实验室风商业空间设计：科技感与互动体验融合-展集网

杭州超级种子实验室风商业空间设计：科技感与互动体验融合: 11-05

网络时代的崛起对大众消费习惯产生了巨大影响，但与电商兴起时预期的激烈转变不同，它以一种折衷的方式催生了"网红店"这种线上与线下相结合的"新零售"模式。这种模式首先影响了大众对空间的认知方式，线下店铺更多通过社交媒体如"小红书"、"抖音"等被人们所知，网络上的空间形象成为影响消费者购买决策的重要因素。
The rise of the internet era has had a huge impact on the consumption habits of the masses, but unlike the expected drastic changes during the rise of e-commerce, it has given rise to the "new retail" model of "internet celebrity stores" that combines online and offline in a compromise way. This mode first affected the public's perception of space. Offline stores are more known through social media, such as "Little Red Book" and "Tiktok". The space image on the Internet has become an important factor influencing consumers' purchase decisions.

超级种子概念店

Super Seed Concept Store

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而如何创造具有独特记忆点和足够"新"的空间形象成为了设计成功与否的关键标准。"超级种子"作为"新零售"的代表品牌，其线下店设计为我们提供了思考网络时代商业空间模式的机会。
And how to create unique memory points and sufficiently "new" spatial images has become a key criterion for the success of design. As a representative brand of "new retail", "Super Seed" provides us with an opportunity to think about the business space model in the digital age through its offline store design.

产品陈列是商业空间的核心元素之一，我们尝试提出了一种多功能、互动性和有趣的空间结构。在网络时代，注意力经济是"网红"空间的基本逻辑之一。新的空间体验建立在对传统空间的新诠释之上，通过对熟悉功能的创新使用方式，使空间体验发生改变，进而建立"新"的空间认知。
Product display is one of the core elements of commercial space, and we have attempted to propose a multifunctional, interactive, and interesting spatial structure. In the era of the internet, the attention economy is one of the fundamental logics of the "internet celebrity" space. The new spatial experience is built on a new interpretation of traditional space, and through innovative use of familiar functions, it changes the spatial experience and establishes a "new" spatial cognition.

在这个项目中，我们重新思考了网络传播与空间塑造的关系。线下空间能够使消费者形成准确且统一的空间认知，这种互动不仅提示了空间的使用方式，也帮助未到场的消费者建立了空间想象。因此，空间是否能够准确传达产品品牌特征，成为评判"新零售"空间的标准之一。
In this project, we have rethought the relationship between online communication and spatial shaping. Offline space can enable consumers to form accurate and unified spatial cognition, and this interaction not only prompts the use of space, but also helps consumers who are not present to establish spatial imagination. Therefore, whether the space can accurately convey the brand characteristics of the product has become one of the criteria for evaluating the "new retail" space.

"超级种子"作为以尖端科技为依托的品牌，其雄厚的科研能力构成了产品核心竞争力之一。我们希望借助"实验室"的空间形象，以自然种子的萃取为基础进行空间设计，为消费者提供"科技"、"严谨"和"值得信赖"的空间想象。
As a brand based on cutting-edge technology, "Super Seed"'s strong scientific research capabilities constitute one of the core competitiveness of its products. We hope to use the spatial image of the 'laboratory' to design spaces based on the extraction of natural seeds, providing consumers with a 'technological', 'rigorous', and' trustworthy 'spatial imagination.

预制化设计为新的空间模式提供了可能性。在这个项目中，我们将灯光、电路等工序全部集成于产品陈列装置内，通过工厂加工完成。现场施工仅为升降系统的受力结构和陈列装置的安装。通过预设程序，我们定义了两种不同的升降模式，从而满足了不同功能的需求，同时增加了与客户的互动性。
Prefabricated design provides possibilities for new spatial patterns. In this project, we integrated all processes such as lighting and circuits into the product display device and completed them through factory processing. The on-site construction is only for the installation of the load-bearing structure and display device of the lifting system. Through preset programs, we have defined two different lifting modes to meet the needs of different functions and increase interaction with customers.