©Nacasa&Partners

以“BEAUTY PLAYGROUND”的设施理念为基础，资生堂的工厂抓住了“创造美的乐趣的地方”，以从孩子到大人都能体验到美的游戏，体验资生堂提供的价值的参观设施为目标。

Based on the facility concept of "BEAUTY PLAYGROUP", Shiseido's factory has seized on the "place of creating beauty and fun", with the goal of experiencing beautiful games from children to adults and experiencing the value provided by Shiseido's visiting facilities.

创造美丽喜悦的地方 生堂那须工厂展厅
A Place to Create Beauty and Joy: Shengtang Nasu Factory Exhibition Hall

- - -

为了表现出资生堂工厂特有的风格，以制造设备为主题，在水箱、管道、传送带等要素中组合了资生堂特有的颜色和素材感，设计了充满美的乐趣的空间设计。相当于展示入口的约100M的通道空间，是装载了实物的产品的传送带，与地板相连变大，以到场者成为了产品的视点，与图形和诡计艺术一起能体会从出货到制造的流动的设计。

In order to showcase the unique style of Shiseido factory, with manufacturing equipment as the theme, Shiseido's unique colors and material sense were combined in elements such as water tanks, pipelines, and conveyor belts, creating a space design full of beauty and fun. The approximately 100M channel space equivalent to the display entrance is a conveyor belt that contains physical products, connected to the floor and enlarged, making the attendees the focal point of the product. Together with graphics and cunning art, one can experience the flow of
design from shipment to manufacturing.

©Nacasa&Partners

©Nacasa&Partners

©Nacasa&Partners

©Nacasa&Partners

进入展示室的话，最初，能看资生堂的历史，那须工厂的事，传达资生堂的目标未来的映像，进入大的坦克的剧场空间。展示空间是与制造现场相连的空间，大小各种各样的管道从墙壁、地板、天花板通过镜子飞出的设计。接受外光，呈现出各种各样的表情的五彩缤纷的丙烯管表现了护肤商品所具有的透明感和清新。

If you enter the showroom, initially, you can see the history of Shiseido, the events of the factory, convey the future image of Shiseido's goals, and enter the theater space of large tanks. The display space is a space connected to the manufacturing site, designed with various sizes of pipes flying out of walls, floors, and ceilings through mirrors. The colorful acrylic tubes that receive external light and present various expressions demonstrate the transparency and freshness of skincare products.

©Nacasa&Partners

©Nacasa&Partners

©Nacasa&Partners

©Nacasa&Partners

难以传达的内容，也使用了球过山车，UV灯浮现的画的错误寻找，投影映射等，在美的游乐场一边享受一边能体验的展示。

Difficult to convey content, as well as the use of a roller coaster, incorrect search for UV light appearing paintings, projection mapping, etc., can be experienced while enjoying the display at the Midea amusement park.

©Nacasa&Partners

©Nacasa&Partners

©Nacasa&Partners

©Nacasa&Partners

在动线上，往返两次，在必须通过100M的通道和展示空间的制约下，为了即使是返回的动线，展示也不会变得不自然，以及在去和回来的时候，风景和功能会发生变化，多次验证了配置和设计。

On the moving line, there were two round-trip trips, and under the constraint of having to pass through a 100M channel and display space, in order to ensure that even the returning moving line did not become unnatural, and that the scenery and functionality would change during the go and go back, the configuration and design were verified multiple times.

©Nacasa&Partners

©Nacasa&Partners

有回游性的自由快乐的空间产生相遇和发现，成为促进好奇心的空间，以流行色彩鲜艳的资生堂特有的工厂参观设施作为目标。

A free and joyful space with a sense of return creates encounters and discoveries, becoming a space that promotes curiosity, targeting the trendy and brightly colored factory visit facilities of Shiseido.

©Nacasa&Partners

©Nacasa&Partners

项目信息

客户：资生堂

合作：TOPPAN印刷。道达尔传媒发展研究所

招牌设计：hokkyok

照片：Nacasa&Partners股份有限公司。